Runrig fans are making a bee-line for Loch Ness
Preparations are already well under way for tomorrow's show, with workers not only assembling the 20-metre long stage and performance area, but putting together a temporary Bailey bridge which will link the village centre campsite with the concert venue itself.
Willie Cameron, of Loch Ness Marketing, a long-standing friend of Runrig who helped the band set up the Drumnadrochit concert, described the event as a "no brainer" in terms of the economic spin-offs to the area.
"It's undoubtedly a tremendous economic boost," he said.
"If you look at the other events in the area, the Elton John concert or RockNess, the hotels were full, the restaurants ran out of food, and the audiences were amazing."
Though the 15,000 fans who have bought tickets for the sell-out show were yet to start arriving, Mr Cameron said the village was already feeling the benefits.
"You have already got the employees assembling the stage and the security staff up there and they are coming into the village," he added. "Some of the restaurants last night had 140 covers, which is way above average."
Runrig's most famous lochside concert at Loch Lomond in 1991 led the way for other major acts, with Oasis and REM among the international names who have also performed at Loch Lomond and the first Live at Loch Lomond festival featuring Paul Oakenfield, Feeder, Supergrass and Calvin Harris earlier this month.
Mr Cameron agreed there was potential for other music events to follow in Runrig's wake, though the band themselves have made clear they do not intend Beat the Drum to become an annual event.
"The same as RockNess, Belladrum or Loopallu, you have got to get the first one under your belt and see if it is successful," he cautioned, but added that Loch Ness should have no difficulty in attracting international calibre artists.
"Loch Ness is an iconic location and I think it would attract any big name wanting to play there just to add it to their catalogue, either here or at RockNess," he said.
* For more information about the line-up and an interview with the band, see today's C2 section.
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